The Devil is in the Details: ERIF captures Sinterklaas’ ongoing identity crisis in our new brand and product report

Introduction The European Race and Imagery Foundation’s (ERIF) annual Brand & Product report charts the evolution and relevance of the (Zwarte) Piet character, alongside the development of discussions on race, racism and inclusion, specific to the Netherlands. The project began in 2015, when ERIF launched the study in order to advise concerned parents which products … Continue reading The Devil is in the Details: ERIF captures Sinterklaas’ ongoing identity crisis in our new brand and product report